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4 Best Toy Stores in Hong Kong (2026)

Independently ranked by our review of ratings, reviews and reputation · How we chose

Talise Sterling
By Talise Sterling, Goods and Shopping · ✓ Data verified August 2026 · 7 min read

Toy stores in Hong Kong split into two very different scenes: mall megastores in Tsim Sha Tsui and Hung Hom, and the bargain warrens of Sham Shui Po's Toy Street. Together, the stores on this page have logged more than 2,500 Google reviews, and the ratings actually climb as the stores get smaller and more specialised.

Short answer: Wonderland Superstore in Hung Hom is the top-rated of the big-box options at 4.3 stars across 1,017 reviews, just ahead of Toys“R”Us Tsim Sha Tsui at 4.2 across 1,391, the most-reviewed store here. For a smaller, higher-rated pick, LaughLaugh on Sham Shui Po's Toy Street holds 4.5 stars, with toys reviewers describe as priced around HK$20 to HK$40.
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How Hong Kong's Top Toy Stores Compare

# Business Rating Reviews Best for
1 Toys“R”Us - Tsim Sha Tsui Ocean Terminal 4.2 1,391 Global toy brands / breadth View ›
2 Wonderland Superstore 4.3 1,017 Selection & prices vs. mall stores View ›
3 LaughLaugh 4.5 111 Budget toys / Toy Street View ›
4 Toys Club 4.3 61 Collectibles & board games View ›
4 Best Toy Stores in Hong Kong (2026)

Our top picks, reviewed

Toys“R”Us - Tsim Sha Tsui Ocean Terminal logo
#1 Overall🕑 Open 7 days

Toys“R”Us - Tsim Sha Tsui Ocean Terminal

4.21,391 Google reviews

Toys“R”Us Tsim Sha Tsui Ocean Terminal is the Hong Kong branch of the global toy chain, located on the ground floor of Ocean Terminal inside Harbour City. It stocks a wide range of international toy and entertainment brands, from action figures and building sets to baby and preschool toys, spread across a large mall-front store. It is the most-reviewed toy store on this page.

What people praise

  • Huge selection covering nearly every major toy brand
  • Staff described as helpful even during busy evening hours
  • Easy to reach from Star Ferry Pier and Harbour City's main concourse
  • A go-to spot for kids to spend an hour or more browsing

Worth knowing

  • Some visitors note fewer promotions than they'd like
  • Restocking during a visit can leave aisles briefly cluttered
Reputation scorecardrank in Hong Kong
Rating4.2 / 5
Review volume1,391 · 97th
Confidencehigh
Recency3 months ago
Info completenesssite · phone · hours
Rating breakdown49% 5-star
✓ VerifiedSource: Google

Our take: The most-reviewed store on this list and the safest bet for recognisable global brands in one place. Good for a broad shop, though the rating trails the smaller specialists here.

Shop OT G21 - G24 & G39 - G42, 3-27 Canton Rd, Tsim Sha Tsui

Wonderland Superstore logo
#2🕑 Open 7 days

Wonderland Superstore

4.31,017 Google reviews

Wonderland Superstore is a large toy shop in Hung Hom, near Whampoa station, selling toys, models, stationery and books across wide aisles built for browsing. It carries action figures, Gundam and Transformers lines, Lego, and a broad range of general merchandise alongside its toy stock. Reviewers repeatedly compare it favorably to the bigger Toys“R”Us chain on both selection and price.

What people praise

  • Reviewers say selection and prices beat Toys“R”Us on several categories
  • Strong Lego and collectible action-figure range
  • Wide aisles and clear displays make browsing easy
  • Convenient location right next to Whampoa station

Worth knowing

  • Not a claimed Google Business listing, so some details may be less current
  • Slightly higher prices than Toy Street shops in Sham Shui Po
Reputation scorecardrank in Hong Kong
Rating4.3 / 5
Review volume1,017 · 92nd
Confidencehigh
Recency6 months ago
Info completenesssite · phone · hours
Rating breakdown50% 5-star
✓ VerifiedSource: Google

Our take: The top-rated of the big-box options on this page, and reviewers consistently say it beats Toys“R”Us on selection and value. A strong first stop for Lego and collectible figures.

Shop G35, 120 Baker St, Hung Hom

LaughLaugh logo
#3🕑 Open 7 days

LaughLaugh

4.5111 Google reviews

LaughLaugh is a toy shop on Fuk Wing Street in Sham Shui Po, part of the neighborhood's well-known cluster of toy and stationery shops known locally as Toy Street. It sells a mix of children's toys and games at prices reviewers consistently describe as low, with a straightforward, no-frills shopping layout. It holds the second-highest rating of any store on this page.

What people praise

  • Reviewers repeatedly point to strong value for the price
  • Good selection of games and sensory toys for younger kids
  • Staff give direct, helpful answers on the shop floor
  • A favorite stop among the many shops along Toy Street

Worth knowing

  • One reviewer reported difficulty getting a replacement for a defective item
  • Smaller store than the mall-based options on this list
Reputation scorecardrank in Hong Kong
Rating4.5 / 5
Review volume111 · 81st
Confidencemoderate
Recency7 months ago
Info completenessphone · hours
Rating breakdown84% 5-star
✓ VerifiedSource: Google

Our take: A strong choice if budget and Toy Street browsing matter more than brand selection. Confirm any return or exchange policy on breakable toys before you buy.

95 Fuk Wing St, Sham Shui Po

Toys Club logo
#4🕑 Open 7 days

Toys Club

4.361 Google reviews

Toys Club is a toy shop on the ninth floor of a building on Wyndham Street in Central, specialising in collectible items like squishy toys, board games and party supplies for kids, teens and adults. It carries vintage and out-of-print stock alongside newer releases, drawing shoppers looking for something beyond mainstream mall selections. The store sits within an office and retail building rather than street level, so it rewards a bit of a hunt.

What people praise

  • Deep selection of board games and collectible squishy toys
  • Vintage and out-of-print stock not found in bigger chains
  • Staff praised for customer service and product knowledge
  • Appeals to adult collectors as well as kids

Worth knowing

  • One reviewer reported a billing error at checkout
  • Smallest review base of the stores on this page, so ratings could shift as more come in
Reputation scorecardrank in Hong Kong
Rating4.3 / 5
Review volume61 · 58th
Confidenceearly
Recency4 weeks ago
Info completenesssite · phone · hours
Rating breakdown57% 5-star
✓ VerifiedSource: Google

Our take: The specialist pick for collectibles and board games, tucked away in Central rather than a mall. Worth the extra floor if mainstream toy aisles have already been picked over.

9/F, 1-3 Wyndham St, Central

5

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How we score

Every number on this page is computed from public Google data on the date shown, not from opinion or payment. Rating is the business’s live Google star average. Review volume is how many customers have rated them, ranked against other Hong Kong toy stores. Confidence weighs the rating by that volume, so a rating from over a thousand reviews carries more weight than one from a few dozen. Recency reflects how recently customers are still leaving reviews. No business can pay to change these numbers.

How much do toys cost in Hong Kong? (2026)

Prices vary hugely by toy type and brand, from small everyday items to full-price branded sets. The figures below are the ones reviewers actually mention.

JobTypical price
Small everyday toys (LaughLaugh, reviewer-reported)from HK$20
Branded boxed toy (Toys R Us, reviewer-reported)HK$349

Reviewer-reported figures from the data collected here. Prices vary widely by brand and set size; check each shop directly.

Serving Hong Kong’s toy shopping districts

These stores span Hong Kong’s main toy shopping areas, from the malls of Tsim Sha Tsui and Hung Hom to Sham Shui Po’s Toy Street and Central’s smaller specialty shops. Searching for a toy store near me in Hong Kong? Each listing includes a live phone number and directions to the closest option.

What to ask before you buy

  • Is there a return or exchange policy if a toy is defective?
  • Does the store price-match items found elsewhere on Toy Street?
  • Are collectible or limited items in stock, or is there a waiting list?
  • Is the toy suitable for the intended age range, and does staff have guidance?
  • Are there floor or safety guidelines for battery-powered or small-parts toys?

Frequently asked questions

How did you choose these toy stores?

We started from toy stores in Hong Kong with a public Google presence, then ranked by rating, review volume, consistency, and recency. See How we score above.

Are these rankings paid?

No. Rankings come from the public Google data in the scorecard. A business can pay to be a Featured Partner, which adds a badge and top placement, but that never changes another business’s score or position on the underlying data.

How often is this updated?

The data carries a verified date (August 2026 on this page). We refresh listings periodically so ratings and review counts stay current.

Where is Hong Kong’s Toy Street?

Fuk Wing Street in Sham Shui Po is known locally as Toy Street, home to a cluster of toy shops including LaughLaugh, generally known for lower prices than mall stores.

Which toy store has the most reviews on Google?

Toys“R”Us Tsim Sha Tsui Ocean Terminal has the most, with 1,391 Google reviews at a 4.2-star average.

The bottom line

Toys“R”Us Tsim Sha Tsui is the safe default for a wide brand selection in one mall stop, while LaughLaugh on Toy Street is worth the trip if value and a higher rating matter more than convenience. Either way, ask about the return policy before buying anything with small or breakable parts.

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